Case Study How Gulf Shores City Schools Use Bus Routing Software to Improve Parent Communication

Gulf Shores Transportation Director Marcus Early provides insight into how school bus routing technology helps his team keep parents more informed and students more secure by ensuring transportation staff always know where the bus is.

Modern bus routing technology makes transporting students to and from school, field trips, or athletic events more efficient and sends buses on the safest routes.

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Improving Parent Communication

"Before (TravelTracker), you had to go out and do everything was difficult to communicate with parents." Gulf Shores City School, a school district in Alabama, transports hundreds of students daily.  TravelTracker–Routing (TT-R), a cloud-based routing software, is a critical addition for Transportation Departments that find it difficult to keep parents up to date when buses run late, or drivers change. In the case study above, learn more about how TravelTracker and Gulf Shores work together to provide a seamless school transportation process.


"If you are looking for a system that will completely track your trips from start to finish in a timely and efficient manner, TravelTracker will do that for you. If you're worried about your budget, it is also very affordable. Our Central Office staff has been very pleased with the results so far."

– Assistant Transportation Director, Talladega County School District, AL

"I called in my technical issue and received a response almost as quickly as I hung up the phone. Customer service is SUPERIOR."

– Human Resources, Granville County Schools

"From the time we started the onboarding process to the time we went live, the whole process just couldn’t have been better. If we ever had a question or a request, the TravelTracker services team always got back to us within an hour or less. They even developed new features in the software to support our specific needs."

– Billy Huish, Transportation Director, Farmington Municipal Schools

“Key things for us: Price Point, Cloud-Based, Unlimited training & support for NC-based companies, Unlimited user licenses, [and] Mapping [with] no cost updates). Thanks for everything you have done for us thus far and look forward to continuing to work with you and everyone at TransACT."

– Misty Davis, Transportation Cost Clerk, Caldwell County Schools, NC

The TravelTracker Routing Software has exceeded our expectations! This software is very user-friendly, has a lot of features, and the support staff is wonderful. We are very happy we made the change from our previous software. You can guarantee that we will be telling everyone about it."

– Virginia Alejandro, Transport. Admin., Borger ISD

"Ultimately, the big game changer is the customer service from your team. The TransACT team rocks! Whenever I need help, someone is always there... Our district has grown with TransACT over the last few years, and we will continue to work with them in the future."

– John Laws, Transportation Director, Aztec Municipal School District